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Best Keyword Research Tools

February 8, 2023 5 Min read TOOLS
Keyword Research Tools

Content creators should have a solid keyword research strategy to optimize their website’s content and improve its ranking on various search engines. Choosing an appropriate keyword research tool is not too easy for your needs. In this article, we will discuss keyword research tools available online, Some are free, and others are paid subscriptions.


Keyword research is the process of discovering relevant search terms that people use to find information online. An appropriate keyword research tool can save time, effort, and resources in finding the most valuable keywords for your business.


Why is keyword research important?

Keyword research is a major factors because it allows them to:

  • Understand their target audience’s search intent: By researching keywords, you can learn more about what your audience is searching for and what their pain points are.
  • Optimize content for search engines: Using the right keywords in your content can help your website rank higher on search engine results pages (SERPs).
  • Drive more traffic: By targeting the appropriate keywords of your website, you can drive more traffic to your website.
  • Website’s conversion rate improves: Right keywords can help you reach more people to convert into customers.

Types of keyword research tools

There are several types of keyword research tools available, including:

  1. Keyword suggestion tools: These tools generate a list of relevant keywords based on a seed keyword or topic.
  2. Keyword difficulty tools: These tools help you determine how difficult it is to rank for a specific keyword.
  3. Competitor analysis tools: These tools help you identify the keywords that your competitors are targeting.
  4. Analytics tools: These types of tools provide data on the website is ranking for specific keywords and how much traffic is driving to your website.

Best free keyword research tools

There are several free keyword research tools that you can use to get started:

1. Google Keyword Planner

Google Keyword Planner is a free tool to find keywords related to your website and the search information on Google. You can also see how competitive those keywords are and how much they might cost per click (CPC) if you run Google Ads.

2. Ubersuggest

Ubersuggest is a free keyword research tool that provides you with a list of keyword suggestions, along with data on search volume, CPC (cost per click), and competition.

3. Keyword Surfer

Keyword Surfer is a free Chrome extension tool that provides keyword data directly in Google search results. You can see the search volume, CPC, and competition for any keyword without leaving Google.

4. Answer the Public

Answer the Public is a free tool that generates a list of questions and phrases related to your keyword. This tool is great for finding long-tail keywords and understanding your target audience’s search intent.

Best paid keyword research tools

While free keyword research tools can provide valuable insights, paid tools offer more advanced features and more comprehensive data. Here are some of the best paid keyword research tools available:

1. Ahrefs

Ahrefs is a comprehensive SEO tool that offers a range of features, including keyword research. Ahrefs provides data on search volume, keyword difficulty, and related keywords, along with SERP analysis and competitor research.

2. SEMrush

SEMrush is an all-in-one digital marketing tool that includes keyword research, competitor analysis, and website audit features. SEMrush provides data on search volume, keyword difficulty, and related keywords, along with data on organic and paid search performance.

3. Moz Pro

Moz Pro is a suite of SEO tools that includes a keyword research tool. Moz Pro provides data on search volume, keyword difficulty, and related keywords, along with on-page optimization suggestions and SERP analysis.

4. Keyword Tool

Keyword Tool is a popular keyword research tool that generates a list of keyword suggestions based on a seed keyword or topic. Keyword Tool provides data on search volume, CPC, and competition, along with related keywords and questions.

Comparison of keyword research tools

Here’s a comparison table of the keyword research tools we’ve covered in this article:

ToolFree OptionPaid OptionFeatures
Google Keyword PlannerYesNoKeyword suggestions, search volume, CPC, competition
UbersuggestYesYesKeyword suggestions, search volume, CPC, competition
Keyword SurferYesNoKeyword data in Google search results
Answer the PublicYesNoKeyword suggestions in the form of questions and phrases
AhrefsNoYesKeyword suggestions, search volume, keyword difficulty, SERP analysis, competitor research
SEMrushNoYesKeyword suggestions, search volume, keyword difficulty, related keywords, competitor research
Moz ProNoYesKeyword suggestions, search volume, keyword difficulty, related keywords, on-page optimization suggestions, SERP analysis
Keyword ToolYesYesKeyword suggestions, search volume, CPC, competition, related keywords and questions

Tips for choosing the right keyword research tool

When choosing a keyword research tool, consider the following factors:

  1. Budget: Determine how much you are willing to spend on a keyword research tool, and choose a tool that meets your budget.
  2. Features: Consider the features that are most important to your keyword research strategy, such as search volume, keyword difficulty, and competitor research.
  3. User-friendliness: Choose a tool that is easy to use and provides clear, actionable insights.
  4. Customer support: Search for a reliable tool that offers customer support and resources.

Frequently Asked Questions

  1. What is the best free keyword research tool?

Google Keyword Planner is a great free option for keyword research.

  1. What is the best paid keyword research tool?

Ahrefs, SEMrush, and Moz Pro are all excellent paid keyword research tools.

  1. How many keywords should I target per page?

It’s best to focus on one primary keyword per page and a few secondary keywords that are relevant to the page’s content.


As keyword research is a major part of content marketing and SEO, so choosing the right keyword research tool can make the difference in optimizing your website’s content. Google Keyword Planner and Ubersuggest could be great options as free and Ahrefs and SEMrush could be a choice as paid. Also, there are many keyword research tools available that could be valuable for your keyword research.

Author: Aminul Islam

Aminul Islam covers startups, online money earning, web hosting & domain, ecommerce, tech policy-related updates, and tech gadgets reviews. He is expert on web development.

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